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契合新平台与新打法

来源: 南方日报网络版     时间: 2019年07月24日 16:28:55
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(原)(标)(题)(:蚂)(蜂)(窝)(:重)(视)(运)(营)(契)(合)(新)(平)(台)(与)(新)(打)(法)(
记)(者)(今)(日)(从)(蚂)(蜂)(窝)(获)(悉)(,蚂)(蜂)(窝)(旅)(行)(网)(日)(前)(于)(上)(海)(召)(开)(“赋)(能)(旅)(游)(新)(电)(商)(:开)(拓)(旅)(游)(市)(场)(新)(疆)(界)(”华)(东)(站)(。蚂)(蜂)(窝)(副)(总)(裁)(都)(斌)(、蚂)(蜂)(窝)(电)(商)(事)(业)(部)(各)(业)(务)(线)(负)(责)(人)(,以)(及)(7位)(优)(秀)(商)(家)(代)(表)(,共)(同)(分)(享)(了)(他)(们)(的)(运)(营)(经)(验)(和)(成)(长)(历)(程)(。据)(悉)(,本)(次)(会)(议)(为)(蚂)(蜂)(窝)(全)(国)(商)(家)(大)(会)(的)(第)(三)(站)(,机)(票)(、酒)(店)(、签)(证)(、当)(地)(游)(、定)(制)(游)(等)(各)(品)(类)(近)(500名)(合)(作)(伙)(伴)(出)(席)(。
旅)(游)(社)(区)(起)(家)(的)(蚂)(蜂)(窝)(,在)(2015年)(进)(军)(交)(易)(市)(场)(后)(,走)(了)(一)(条)(与)(众)(不)(同)(的)(路)(。除)(了)(将)(UGC灵)(活)(运)(用)(到)(交)(易)(转)(化)(流)(程)(之)(外)(,蚂)(蜂)(窝)(电)(商)(的)(运)(营)(思)(路)(和)(打)(法)(也)(与)(传)(统)(OTA截)(然)(不)(同)(。
除)(了)(产)(品)(和)(服)(务)(的)(基)(本)(功)(,重)(视)(运)(营)(和)(营)(销)(,是)(蚂)(蜂)(窝)(平)(台)(电)(商)(的)(另)(一)(大)(特)(征)(。从)(“极)(光)(狩)(猎)(者)(”、“泰)(爱)(水)(灯)(节)(”等)(营)(销)(活)(动)(可)(以)(发)(现)(,“灵)(活)(”与)(“年)(轻)(”成)(为)(这)(一)(新)(成)(长)(起)(来)(的)(电)(商)(平)(台)(最)(突)(出)(的)(特)(征)(。与)(依)(赖)(大)(分)(发)(入)(口)(和)(搜)(索)(框)(的)(传)(统)(货)(架)(气)(质)(迥)(异)(,这)(个)(从)(用)(户)(到)(商)(家)(都)(颇)(具)(“玩)(性)(”的)(平)(台)(,卖)(货)(也)(总)(想)(卖)(出)(花)(样)(。
这)(给)(众)(多)(新)(玩)(家)(创)(造)(了)(新)(的)(流)(量)(入)(口)(和)(机)(会)(,也)(意)(味)(着)(蚂)(蜂)(窝)(平)(台)(上)(可)(能)(出)(现)(其)(他)(电)(商)(平)(台)(上)(难)(以)(想)(象)(的)(景)(象)(:新)(成)(立)(的)(小)(型)(商)(家)(,和)(已)(具)(有)(相)(当)(行)(业)(地)(位)(的)(老)(牌)(旅)(行)(社)(,都)(能)(以)(各)(自)(契)(合)(的)(方)(式)(施)(展)(拳)(脚)(,进)(行)(合)(作)(。
裸)(心)(游)(总)(经)(理)(俞)(霞)(玲)(将)(公)(司)(定)(位)(为)(“小)(而)(美)(的)(新)(型)(旅)(行)(社)(”,着)(力)(在)(包)(装)(产)(品)(、提)(升)(体)(验)(上)(下)(功)(夫)(,微)(小)(细)(节)(处)(便)(可)(体)(现)(用)(心)(:带)(领)(游)(客)(游)(览)(西)(湖)(时)(,她)(要)(求)(所)(有)(导)(游)(必)(须)(播)(放)(平)(湖)(秋)(月)(等)(应)(景)(音)(乐)(,并)(为)(客)(人)(奉)(上)(一)(杯)(茶)(。“我)(们)(必)(须)(成)(为)(旅)(行)(快)(乐)(氛)(围)(的)(制)(造)(者)(,否)(则)(很)(容)(易)(被)(抄)(袭)(模)(仿)(。”俞)(霞)(玲)(这)(样)(总)(结)(自)(己)(的)(运)(营)(经)(验)(。
尤)(其)(在)(同)(质)(化)(竞)(争)(严)(重)(的)(标)(品)(领)(域)(,差)(异)(化)(布)(局)(,产)(品)(和)(人)(才)(的)(打)(造)(,是)(新)(型)(旅)(游)(电)(商)(取)(得)(突)(破)(的)(重)(点)(。“新)(商)(家)(要)(大)(胆)(上)(货)(。”东)(尚)(旅)(游)(运)(营)(总)(监)(曹)(中)(伟)(称)(,作)(为)(开)(店)(仅)(71天)(的)(新)(机)(酒)(商)(家)(,他)(们)(已)(经)(可)(以)(看)(到)(提)(升)(和)(发)(展)(的)(广)(阔)(空)(间)(。“只)(要)(把)(服)(务)(做)(好)(,把)(产)(品)(包)(装)(好)(,蚂)(蜂)(窝)(会)(给)(你)(很)(好)(的)(回)(报)(。”
难)(得)(的)(是)(,成)(为)(自)(由)(行)(服)(务)(平)(台)(后)(的)(蚂)(蜂)(窝)(,社)(区)(和)(用)(户)(仍)(然)(活)(跃)(,并)(在)(平)(台)(中)(扮)(演)(着)(重)(要)(角)(色)(。“现)(在)(在)(线)(旅)(游)(行)(业)(里)(,做)(交)(易)(的)(很)(多)(,自)(称)(大)(数)(据)(平)(台)(的)(也)(很)(多)(,但)(真)(正)(做)(内)(容)(的)(少)(之)(又)(少)(。”都)(斌)(在)(演)(讲)(中)(称)(,交)(易)(和)(大)(数)(据)(来)(源)(于)(用)(户)(,用)(户)(才)(是)(一)(个)(公)(司)(的)(根)(本)(。
用)(户)(通)(过)(UGC展)(现)(出)(的)(需)(求)(喜)(好)(、行)(为)(特)(征)(,被)(结)(构)(化)(大)(数)(据)(敏)(锐)(捕)(捉)(,成)(为)(反)(映)(市)(场)(变)(化)(的)(风)(向)(标)(,同)(时)(指)(导)(着)(每)(一)(个)(商)(家)(的)(行)(动)(。而)(平)(台)(能)(在)(多)(大)(程)(度)(上)(做)(到)(“开)(放)(”,直)(接)(影)(响)(着)(平)(台)(能)(在)(多)(大)(程)(度)(上)(为)(商)(家)(赋)(能)(。
蚂)(蜂)(窝)(电)(商)(事)(业)(部)(高)(级)(产)(品)(总)(监)(宋)(亚)(君)(介)(绍)(,开)(放)(平)(台)(流)(量)(,开)(放)(营)(销)(工)(具)(,开)(放)(运)(营)(数)(据)(,开)(放)(平)(台)(接)(口)(,是)(平)(台)(为)(商)(家)(运)(营)(提)(供)(系)(统)(化)(支)(持)(的)(一)(系)(列)(手)(段)(,更)(深)(层)(的)(用)(户)(行)(为)(数)(据)(,也)(将)(在)(未)(来)(逐)(步)(开)(放)(给)(商)(家)(。“我)(们)(每)(天)(新)(增)(3T的)(数)(据)(量)(,背)(后)(是)(对)(用)(户)(心)(智)(的)(精)(准)(捕)(捉)(。”
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